*We would prefer not to share this picture, but we feel it's needed as
proof that it's something that's worked allowing us to grow and scale.
Each lead costing roughly around $6-$8...WOW
We don’t sell products or services.
We build scalable systems that connect agents with pre-qualified buyers and sellers, creating consistent, predictable pipelines.
These leads are generated for ideally under $10/per lead, depending on the market, often yielding 10x or even 20x ROI.
The Best Part?
We designed this system with zero cold calls or outdated methods.
In this document, we’re sharing the exact steps we use to scale real estate businesses predictably.
Why are we sharing this?
Our company has recently received an offer to merge, prompting us to reflect on the journey that brought us here and what’s next.
What started as a simple goal—helping agents achieve predictable income—has transformed into a system that has impacted thousands. From humble beginnings, aiming to make just a few thousand dollars a month, we’ve built a business that now delivers hundreds of thousands or even millions in GCI for agents across North America.
If sharing this framework can empower even a few agents to escape the grind and build thriving businesses, it’s a legacy worth creating.
You’re a solo agent or small team, relying on referrals or spending $1,500+ a month on Zillow Flex or another lead provider, only to hear, “I’m already working with another agent.”
You’re proud of your sales volume, but your bank account says otherwise. Operating on thin margins has you worried about the future.
You’ve wasted hours cold calling FSBOs and expired listings, feeling more like a telemarketer than a professional.
or maybe...
You’re losing listings to discount brokerages and clients to other agents.
You’ve spent thousands on lead gen services, jumping from Facebook to PPC, only to end up with low-quality leads.
Your pipeline is unpredictable, your profits are shrinking, and you’re working harder than ever for less.
Here’s the truth: competition erodes profits.
Everyone is doing the same thing— cold calling, chasing leads, and competing on commissions. The result? Shrinking margins and constant stress.
The median income for realtors was $55,800 in 2023. After living costs, healthcare, and expenses, there’s little left.
What can you do to stand out, eliminate competition, and attract clients instead of chasing them?
The answer: paid traffic + virtual omnipresent nurturing video funnels backed by organic strategies. This approach positions you as the only logical choice for clients, while delivering predictable income and motivated leads.
If you’re tired of the grind and ready for change, you’re in the right place. Stick around. What’s coming next could transform your business forever.
1) Build a framework that sells you, not just real estate
Most agents are pouring money into generic IDX websites that offer zero real value to users. They’re trying to compete with giants like Zillow, but here’s the truth: you’ll never beat Zillow at their own game.
Think about it. Would you rather browse homes on a clunky $100/month IDX site or Zillow, with billions invested in user experience and SEO?
Your prospects feel the same way. That’s why they ignore your IDX site, ghost your follow-ups, and end up back on Zillow—only to be sold to another agent.
The result?
Leads spammed by multiple agents.
Fake contact info.
Conversion rates below 1%.
A pipeline that’s all noise, no quality.
Your VONV is the secret weapon that makes you stand out in a crowded market:
Eliminates objections before they arise.
Positions you as the trusted authority.
Attracts clients willing to pay for your value, not haggle over commissions.
Creates an emotional connection with leads before you even speak with them.
You’re Selling You, Not Just Homes:
Zillow can show listings; it can’t offer what you do—expert guidance, market insight, and an unbeatable offer. The VONV makes you the product, helping prospects realize they need you to navigate the process, not just another agent with a website.
Market-Message Match:
When your VONV resonates with what your ideal client is looking for, the platform doesn’t matter—Facebook, Instagram, YouTube—it all works. A great VONV creates leads who know, like, and trust you before they even call.
Better Leads, Fewer Headaches:
Prospects who watch your VONV and book a call already see you as their go-to agent. They’re not shopping for the cheapest commission—they’re looking for the best expert to guide them.
They Scale Effortlessly:
One well-made VONV can generate leads on autopilot for years.
Lay the Groundwork
Start by creating a simple PowerPoint or Google Slides presentation. Don’t overthink it—your focus should be on the content, not fancy designs. This presentation will become the script for your Virtual Omnipresent Nurturing Video (VONV) funnel, which will sell you as the expert in your market.
Hook Them With a Bold Headline
Your headline must grab attention and speak directly to your audience’s needs. Think big, think specific, and promise a result they care about.
Examples:
“Sell Your Home in 30 Days—or I’ll Sell It for Free!”
“How We Help First-Time Buyers Save $15,000 in Closing Costs in 30 Days or Less.”
A great headline stops them from scrolling and makes them curious enough to keep watching.
Establish Instant Credibility
Before a lead listens to you, they need to know why they should trust you. Showcase your expertise and results right away:
“I’ve helped 150+ families buy or sell their dream homes.”
“Top 1% agent in [City/State] for three consecutive years.”
“Recognized for selling homes 2x faster and 10% above market value.”
This sets the stage for everything that follows— don’t skip this part.
Speak to Their Frustrations
Identify their pain points and show them you understand what they’re struggling with.
Examples:
“Are you tired of your home sitting on the market for months with no offers?”
“Have you worked with agents who overpromise and underdeliver?”
“Worried about hidden fees that cut into your profits?”
When they hear you describe their frustrations, they’ll trust you to solve them.
Share Your Story
Let your audience know why you’re different. Use your journey to connect with them and highlight your unique expertise.
Examples:
“I started in real estate after seeing how broken the system was for buyers and sellers.”
“After closing hundreds of deals, I’ve developed a proven system that gets homes sold faster and for more money.”
This isn’t bragging—it’s showing them why you’re the agent they need.
Deliver Unique Value
Now, share actionable insights or insider tips that they can use right away.
Examples:
“Here’s how to stage your home for $2,000 and attract $15,000 more in offers.”
“Pricing your home this way will help you avoid lowball offers and attract serious buyers.”
By giving them value upfront, you’re building trust and positioning yourself as the expert.
Summarize What They’ve Learned
Recap the key points to keep them engaged. This reinforces your message and helps them remember you.
Example:
“So far, we’ve covered how to price your home for top dollar, why staging adds value, and how to avoid hidden fees.”
Offer Them Two Paths
Show them the “hard way” vs. the “easy way.”
Examples:
“Option 1: Spend months trying to figure it out on your own, dealing with unreliable buyers and low offers.”
“Option 2: Work with me, and we’ll sell your home faster, for more money, with zero stress.”
Make it clear that working with you is the better choice.
Make a No-Brainer Offer
Create an offer that feels impossible to refuse.
Examples:
“Sell your home in 30 days, or I’ll waive my commission.”
“Access exclusive off-market listings before anyone else.”
“Buy with me, and we’ll cover your moving costs.”
The key is to offer something they can’t get anywhere else.
Add Risk-Free Bonuses and Guarantees
Remove all risk with powerful bonuses they can’t resist:
✅ “Exclusive Access to Foreclosures, Off-Market Properties, and Bank-Owned Homes.”
✅ “Special Savings for Teachers, Veterans, and Healthcare Workers.”
Create Urgency and Tell Them What to Do Next
Add urgency to get them to act now.
Examples:
“We can only take three new clients this month—spots fill quickly.”
“This exclusive program is only available for a limited time.”
Then, give them a simple, clear next step:
“Click the button below to schedule your free consultation.”
Higher Conversions: Leads who watch your VONV are pre-sold and ready to take action.
Better ROI: You’re not wasting money on spammy, recycled leads.
Omnipresence: Use retargeting ads to keep your VONV in front of your audience, building trust with every impression.
Agents who implement VONV funnels see results like:
20x ROI on ad spend.
Leads booking appointments on autopilot—even while you sleep.
Inside sales teams excited to dial because the leads are exclusive and high quality.
Stop wasting money on broken IDX strategies. Build a VONV funnel and start attracting leads who are ready to work with you—because they already know, like, and trust you.
Click-through rates jump by 25% compared to text.
Organic traffic increases by 157%.
Purchase intent rises by 97% after watching a well-crafted video
Your VONV isn’t just for ads—it’s the ultimate funnel for every lead type:
Referrals: Share it with clients to expand your reach.
Open House Leads: Re-engage attendees and turn them into buyers.
Dormant Database: Wake up cold leads and reignite interest.
Every lead can be sent to one page—your VONV handles objections, builds trust, and drives action. Efficiently generate the inbound appointments that your website should have been doing.
2) Build marketing that commands attention and drives action
you’re not a billion-dollar company with a billion-dollar ad budget.
Most agents spend thousands on bus stop ads, billboards, or boosted Facebook posts that deliver zero return.
Let’s be real—this type of advertising isn’t about results; it’s about stroking egos. These efforts don’t fail because the platforms are bad. They fail because they lack one thing: a clear and compelling offer.
“Your trusted local realtor!”—is doomed to fail.
The result?
Low ROI: Barely breaking even on your ad spend.
Low-Quality Leads: Attracting discount shoppers who don’t value your time.
Disrespected Time: Clients who cancel appointments or ghost you entirely because you haven’t built authority or trust.
Peter Thiel, Founder of PayPal, said it best: “Competition is for losers.” When you compete on the same tired ads, you lose your profits, your edge, and your time.
Imagine these examples:
“Buy With Me & Get a Trip for Two to Cancun!”
“Free Tesla If I Don’t Sell Your Home!”
These aren’t just gimmicks—they’re attention-grabbers. They set you apart in a crowded market. Even better? They establish you as a master marketer. Picture this:
A seller asks, “How do you market my home?”
You respond, “If I can market myself so effectively, imagine what I can do for your home.”
You’ve built trust, authority, and status delta.
But what is status delta?
Status delta is the gap between where your clients are and where they want to be. Your marketing must position you as the bridge to their success. When they see your ads, they should think,
“This is the agent I need.”
living
End up
failing
Stop Copying Big Brands: Their ads aren’t designed to generate leads—they’re designed to build awareness. You need ads that make phones ring.
Craft a Compelling Offer: Your offer should grab attention and make prospects feel stupid for saying no.
Drive Traffic to a VONV Funnel: Use your direct response campaigns to send leads to a Video Sales Letter that pre-sells them on your expertise and offer.
3) Create scalable organic lead generation that delivers results
Posting market updates or running generic Facebook Lives doesn’t make you stand out—they makes you blend in.
You’re competing with every other agent using the same ideas from the same coaches.
And the worst part?
Your content isn’t even reaching the right audience.
72% of cold calls never get answered.
Of those that do, only 19 appointments were booked out of 6,264 calls in one study.
Open house leads? Most already have an agent or are just browsing.
You’re stuck putting in hours of manual labor for a return that barely covers your time. And let’s not forget—you got into real estate for freedom, not more stress
Here's how:
Leverage Existing Audiences:
Platforms like Facebook Marketplace are goldmines. It’s where your ideal clients are already congregating—buyers, sellers, and investors actively looking for real estate opportunities. You don’t need to build an audience; you simply tap into one that already exists.
Make Irresistible Offers:
Stop posting generic content. Create offers that grab attention, like “Get a free home valuation with a 48-hour turnaround!” or “Exclusive access to off-market listings.”
Focus on Immediate Wins:
Success stories speak for themselves:
Albert Grothe closed 2 contracts in under 7 days using Marketplace.
Jorge Borge earned $40k in commissions in 30 days
Iwona Rembacz cashed a $25k cheque from one Marketplace lead.
Quick Wins for New Agents: Help rookie agents close deals fast, keeping them motivated and increasing retention.
Attract Top Talent: Offers, appointments, and immediate results are far more appealing than standard CRM tools or office staff.
Boost Net Income: Every deal closed organically means no ad spend—directly increasing your take-home profit.
Why this works:
Fast Setup: This strategy takes less than 5 minutes to launch.
Predictable Results: You’ll generate leads daily, as long as Facebook exists (hint: they’re not going anywhere).
Scalable: Refresh your campaign weekly to bring in new bursts of leads.
If you’re busy, assign this to your assistant, VA, or marketing team. Better yet, get your entire squad involved for immediate returns. This isn’t just a strateg —it’s a profit machine.
Calling leads the day they opt in is important, but it won’t guarantee long-term success.
Why?
Because leads aren’t just looking for speed—they’re looking for value.
The truth is, clients take their time to research and choose the best agent for their needs.
The agent who wins is the one who nurtures their leads consistently and provides unmatched value.
As a solo agent, it’s nearly impossible to follow up with every lead within 5 minutes, every single day, for months on end. Sure, you might manage it for a week, but consistency over time is where the real power lies.
When choosing an agent, buyers and sellers care about these key factors:
Experience: Do you have a proven track record?
Happy Clients: Are others thrilled with your service?
Responsiveness: Can you communicate reliably and quickly?
No Pressure Sales: Do you provide information, not a hard sell?
Integrity: Are you aligned with their needs, not just chasing commissions?
Tech Savvy: Are you using the latest tools to streamline the process?
Market Knowledge: Do you truly understand the economy and local markets?
Attentiveness: Can you make them feel like they’re your only client?
When you stop playing the speed game and start focusing on nurturing, here’s what happens:
Higher Quality Leads: You’ll attract dream clients who respect your time, show up to appointments, and stick to their commitments.
Clients Chase You: The roles reverse, and leads reach out to win a spot on your calendar.
More Inbound Calls: Your phone rings with motivated prospects, driven by word-of-mouth and your online presence.
Increased Referrals: Confident clients recommend you to their networks, compounding your success.
Higher Conversion Rates: Online leads convert faster because they’ve been nurtured properly.
Facebook, Instagram, Google, and YouTube aren’t just platforms—they’re tools to collect names, emails, and phone numbers.
Leads generated here are often recycled and sold to multiple agents. The agent who wins is the one who nurtures these leads better than anyone else.
Instead of sitting down with every lead for a one-hour presentation, you can even leverage building a course to deliver the same value at scale. You’ll save time, energy, and resources while multiplying your impact.
And guess what...we can teach you that.
4) Tailor your follow-up to match how your leads prefer to communicate
Texting comes across as less pushy and intrusive. It feels conversational, not salesy. This makes leads more likely to engage, respond, and ultimately book appointments. In fact, agents using text-based follow-ups see a 36% higher appointment show-up rate.
Use Scripts That Convert: Just like phone calls, your texts need structure. Keep your messages short, personalized, and easy to respond to. Ask one or two specific questions at a time—this minimizes effort for the lead and increases response rates.
Avoid Long Paragraphs: People are lazy. Short, direct texts are easier to read and reply to, increasing engagement.
Leverage Behavioural Triggers: Use autoresponders to send follow-up texts immediately after a lead opts in. If they respond, great—use your text script to move the conversation forward. If not, keep them in a drip sequence until they reply.
Not all leads will respond to texts. For those who don’t, use voicemail drops to spark inbound calls. Here’s an example:
Voicemail: Hi, this is John from ABC Realty. My assistant mentioned you were interested in our list of homes from our Facebook ad. Feel free to call me back so I can get more details about what you’re looking for!
When they call back, guide the conversation using your proven script and secure the appointment.
Language matters. Framing the meeting as a “no obligation meet and greet” lowers the lead’s defences and increases booking rates. It’s less intimidating and removes the fear of being sold. People don’t want pressure—they want value and risk reversal.
Adopt Modern Communication Styles: Meet your leads where they’re most comfortable—text first, calls second.
Automate and Optimize: Use autoresponders and scripts to handle initial conversations and focus on the hottest leads.
Think Lazy: People want convenience. Make it easy for leads to respond, and they will.
Done right, this strategy can yield a 65% conversation rate with cold internet leads and drastically increase your appointment bookings.
Top-tier marketers don’t work for you—they run their own businesses. Anyone good enough to make a difference is either too expensive or building their own empire.
Let’s say you do hire someone. A decent marketer costs at least $5,000/month. Add benefits, training, and taxes, and you’re looking at $75,000/year. That’s $208/day—straight out of your pocket.
It’ll take you 12 hours a day for a year just to become decent at it. Meanwhile, you won’t have time to show homes, follow up with clients, or pick your kids up from school.
Your personal life? Forget it. Say goodbye to date nights, family dinners, and weekends off.
The opportunity cost is staggering. Every month you wait to implement these strategies, you’re missing out on $24,840 in commissions—or $828 every single day.
They own your SEO and website, so if you decide to leave, they keep everything.
It’s like renting a house forever while they make all the profits.
Keep reading to see why this option makes sense
We’ve helped hundreds of agents just like you generate leads, book appointments, and close deals. Agents like:
Scott Rose closed 2 deals with 4 more under contract in less than 2 months.
Balwinder Chouhan closed an additional 8 deals in less than 6 months.
Maritza Contreras closed an additional 10 deals in less than 4 months.
Albert Grothe put 2 leads under contract in less than 10 days with $0 spent on advertising.
Generate leads that come to you, pre-sold and ready to pay what you’re worth.
Skyrocket your lead-to-appointment and appointment-to-contract ratios.
Eliminate your dependence on big portals like Zillow that drain your profits.
Work with clients who respect your time and see your value.
Attract leads online: Using direct response campaigns that retarget leads into a high-converting video sales letter funnel.
Generate organic leads: Set up campaigns that bring free leads without needing to build an audience.
Nurture leads: Build a value-driven offering that forces leads to reach out to you—no more chasing or begging for business.
Warning: Spots are limited. We can only take on a handful of clients each month to ensure every agent gets the 1:1 attention they need. Wait too long, and one of your competitors will grab this opportunity instead.
Direct Response Campaign Management: $299/month value.
Lead Follow-Up Training: $649/month value.
Google My Business & Local Services Ads Setup: $399/month value.
Database Reactivation: $499/month value—turn dormant leads into active clients.
Sales Conversion Tools & Assets $2499/month value
TOTAL = $4,345/month
BUT GUESS WHAT?
YOU DON'T NEED TO PAY THAT
$4,345/month → $0
IT'S INCLUDED IN OUR OFFER
The only thing you should worry about? Your tax bill at the end of the year.
What sucks is that we had to do a lot of trial and error and grow from the ground up to be able to offer such a system.
We all wish we had someone when starting, someone who can help shorten time to success from multiple years to just a few months.
If you have high standards (*requirement - as we want to surround ourselves with top performers) and want to add $$$ to your liquid net worth - then let's chat.
What if it doesn't work?
After being in the industry for more than 4 years and working with 500+ clients one on one, we’ve found what does and doesn’t work through trial and error. Our entire lives are spent obsessing over finding ways to help agents add profits to their bank account.
How much time is needed to execute this properly?
You need to set out a few hours to set this up. Once it’s set up, there’s very low maintenance required from your end.
“I don’t need this”
According to the most recent data from the U.S Bureau of Labor Statistics, an average consumer unit spends $5,102 per month. A consumer unit includes families, single persons living alone or two or more persons living together who share major expenses. On average, $1,674/mo goes towards housing. That is about 32.8% of an average household's monthly expense. $813/mo is spent on transportation. $608 is spent on personal insurance and pensions. $414/mo is spent on health care. $373/mo is spent on groceries. $288/mo is spent on restaurants and other meals on the road. This is all without considering entertainment, tuition bills, clothes or a car you may want to buy. This also doesn’t take into account inflation which is currently at 10% per year.
So the question is, are you comfortable with your current lifestyle? Is your current income keeping you up at night? Would you like to take the vacation you’ve always wanted to take? Would you like to surprise your spouse with a brand new Tesla?
How much effort is needed?
We’ve done all the work we could’ve done from our end to make this as easy as possible for you. We’ve done what we could do but have left out what we cannot do for you. If you can’t invest a few hours of your time one time, this isn’t for you. If you don’t want to make profits, this isn’t for you.
Is there a guarantee?
We guarantee that you’ll close a minimum of 1 deal or we continue working for free. Like most of our clients, you’ll close a heck a lot more than that. The guarantee is in place to remove any risk from your end and make it a no brainer offer.
Which other company guarantees that with all the said above? Name one…we’ll wait.
I have a tight budget but I really want to do this.
You can partner up with a lender and split the cost. We also have a pool of mortgage lenders that reach out to us on a daily basis looking to partner up with an agent. You can also get funding from our 3rd party trusted partner and start with a smaller amount down for the first 30 days.
What % of your customers are successful?
100% of our clients that follow our outlined action steps are successful.
I have more questions aside from the ones above
Disclaimer: The information provided on this page is for informational purposes only and should not be considered financial, legal or professional advice. Results mentioned are not typical and may vary significantly. Any investment or business opportunity carries inherent risks. It is important to conduct thorough research and due diligence before making any decisions. The creator of this content is not liable for any losses or damages resulting from reliance on the information presented. Past performance does not guarantee future results. Consult with qualified professionals before taking action based on this content.